Tracking usage without tracking people
One thing that has become very clear over the past years is that there is a lot of value in data about people. Of course, the most well known examples these days are advertising and spy agencies, but tracking data is useful for many more things. For example, when trying to build software that is intuitive and easy to use, having real data about how people are using the software can make a massive difference when developers and designers are working on improving their software.
[Read More]